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2017 Ultra Music Festival Demographics

Ultra Europe Demographics

Happy Miami Music Week!

It’s that time of year where we celebrate electronic dance music in its entirety.

We’ve already gone through the numbers of Miami Music Week, which includes the Music Winter Conference and Ultra Music Festival. So you should understand the large amount of revenue coming in for the electronic dance music industry.

Something we here at rBeatz like to focus on is nationalism. We feel that where the artist comes from has an influence on the type of music they create. At these music festivals, there is a sense of pride and representation of country associated with the fan bases of the acts. Some festival goers will parade around with the flag of their country. Some of the best moments for an artist during a set is when they look out to a sea of people and notice their country flag being held high.

That being said, we’ve taken the liberty to map out each listed act set to perform, list their country of origin, state, or city, generalize their genre of music, and compare this with the amount of monthly listeners on Spotify. Consider this the mini-olympics of EDM, and if you’re attending the event, these numbers will help you understand where the music is coming from.

We used Spotify because they have by far and away the MOST paid subscribers (around 50 million users compared to Sirius XM’s 30 million). There was also a recent article in Tech Crunch discussing Spotify’s role in pressuring big labels, which would certainly shift the industry. Point is, Spotify is king right now, so we felt it was appropriate and insightful to use their numbers.

Ultra flags

 

The Numbers

Out of the 102 acts listed on the Ultra artist page, we categorized each act under their country, continent, city or state (if in the US) of origin, their genre, and their monthly Spotify listeners.

Click HERE to take a look at the entire Google Spreadsheet.

We found some pretty interesting things…lets look at genre first to understand what kind of event this is.

Genre

From the chart below, we can see that most of the festival surrounds itself by the house music genre of EDM. Almost 50% of the acts fall under some form of house music. Some of the bigger acts fall under the more modern and melodically inclined Electro House genre. To me, “House” is defined as a four on the floor beat focused on the low end rhythm, longer form arrangements, and frequencies cutting in and out. Trance has a more ambiance feel with a house backing. Electro-house focuses more on the high-end melodies.

Not to mention that a lot of these acts can be fairly versatile. I almost wanted to keep this at two categories. Acts like Adventure Club started out in the Dubstep genre, but have since then moved on to combine elements of future bass and trap to their sets. I decided to throw them in the “Melodic Bass” category to showcase a lighter melody in their heavy use of bass.

On the darker/heavier bass side, we have Trap and Dubstep. Various acts in the Dubstep genre have also switched to more hardcore trap-style sets. NGHTMRE for example can be described as an act that plays heavy Dubstep and trap style at the same time. The OWSLA label Saturday night party should be an eclectic mix of Dubstep and Trap.

Even with combining these shorter-arrangement form heavy bass styles (Dubstep, Melodic Bass, and Trap), these combined genres reach 13% of the genre pool. House takes the cake, while the bigger, more well-known acts fall under the Electro-House category.

Continent

After seeing House music dominated the genre charts, it made sense that Europe also dominated the continent charts. 66.3% of the acts are from Europe while 27.7% were from North America.

Country

Looking at the country statistics was a bit more interesting, and here was where we compared country of origin to Spotify Listeners. The map below represents the countries represented at Ultra 2017, with the bigger circles representing the countries with a greater amount of acts. The bottom graph shows the precise percentages. The top five countries sending acts to Ultra are the United States (23.9%), England (18.8%), Netherlands (15.8%), Germany (8.9%), and France (7.9%).

City/State

The map below represents the cities or states (in the US) represented at Ultra 2017, with the bigger circles representing the countries with a greater amount of acts. The top five cities/states sending acts to Ultra are London and California tied (11.9%), Paris (6.9%), Florida (5%), and Stockholm (4%).

Spotify by the Numbers

Looking at the graph below, we were able to find some interesting stats when comparing the countries to number of Spotify listeners per month. I rounded to the nearest thousand. First, from a high-level, all the listed acts combined reached a total number of approximately 307,938,500 total monthly Spotify listeners per month. The average monthly Spotify listener per month was approximately 3,110,490; however, since this data was probably skewed towards some of the bigger acts, we went ahead and calculated the median (middle number), which might be a better indicator of the average. The median number of monthly Spotify listeners was 451,000. There were 39 out of 102 acts that had over 1 million monthly listeners per month.

Spotify artist demographics

Looking at the country statistics, we see that the Netherlands had the highest percentage of Total Monthly Spotify listeners, gaining 23.12% of the total monthly listeners, with acts such as Tiësto, Sam Feldt, Armin van Buuren, Hardwell, Martin Garrix, and Afrojack dominating the charts.

The next country coming in at second place is an interesting statistic, since they only take up 7.9% of the entire acts. FRANCE comes in second place with 19.56% of the total monthly listeners thanks to two of the biggest names at Ultra: David Guetta and DJ Snake.

United States comes in 3rd place with 18.77% of the total monthly listeners. Looking at the two states brining in most of the acts: California (8.63%) and the event’s home state of Florida (2.7%).

Next comes Germany with 11.54% of the total monthly listeners thanks to big acts such as Zedd and Robin Schulz.

Technically, although not listed, Jamaica would be next with the only act originating from the land of Dancehall, Major Lazer, with 29,352,000 monthly listeners. I decided to not list Major Lazer in the United States since 2/3 members originate from outside the states. This shows how the bigger more popular acts can really skew the results since there is such a discrepancy in what the music industry is able to sell vs. what more diehard niche fans pay attention to.

Next is Sweden with a bit of a higher percentage over California with 8.79% of Spotify’s monthly listeners.

Although nearly 20% of the acts are from England, the country only makes up 3.16% of Spotify’s monthly listeners. With The Prodigy, Chase & Status, and Above and Beyond as the countries top acts (each with nearly 1,500,000 monthly listeners), the total average of monthly listeners is close to half a million. We can infer from this that there are various smaller known house-DJs that are preforming.

An Ode to House Music

Due to the lesser known, rBeatz has decided to create an ode to house. While many acts at Ultra have been dictated by popular demand, there is a niche audience obsessed with house music, and this genre of music will be ever crystalized in the history books of electronic music. rBeatz DJ Feeldz has given us a taste of what to expect in the house tents at Ultra.

Tracklist:

Crossfade (Maceo Plex Remix) – GusGus
The Feels (Walker & Royce Remix) – Justin Martin
Ignorance is Bliss – Eats Everything & Claude VonStroke
Another Earth – Tale of Us
Ritual Union (Maya Jane Coles Remix) – Little Dragon
Hey Hey (Black Coffee Remix) – Dennis Ferrer
Aphrika – Seth Troxler
Slate – Danny Serrano
EXposed (Dubfire Remix) – Plastikman
Rivaldo (Nicole Maudaber Remix) – Sasha
Dibiza (Joseph Capriati Remix) – Danny Tenaglia
Phat Dope Shit (Saeed Younan Remix) – Loco Dice
Space InvadaZ – wAFF
Boxing Day – Matthias Tanzmann
Tree Town – The Martinez Brothers
Prophet Man – Marcel Dettmann & Ben Klock

Chris Stack

After graduating from Kenyon College, Chris Stack joined a branding and marketing startup, BrandYourself (as seen on SharkTank), in New York City. After leading the company to grow past profitability as a leading account manager, Chris set his sights on his passion: music. He currently runs his own LLC in New York City, helping musicians in the city with their online presence and marketability. A native of the Washington DC area, Chris Stack's passions and hobbies include music production (8 years on Ableton), marketing, baseball (Mets), football (Ravens), Netflix n chillin, and the experience economy.

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