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rBeatz Exclusive Interview with Benny Cassette

Benny Cassette Interview

Benny Cassette signed with Kanye’s Very G.O.O.D. Beats, a production wing to the Good Music label, back in 2013. The wing serves the label as a group of in-house producers. Benny has worked on Kanye’s Yeezus album and with notable musicians such as John Legend, Eric Bellinger, Stacy Barthe, Elle Varner, Wynter Gordon, Allen Stone, the Band Perry, Lily Allen, Krewella and Sza. He has also collabed with Miguel and DJ Skee.

Cassette was exposed to a diverse local music scene growing up in Los Angeles, listening to N.W.A and the Beastie Boys. He grew up in a Latino neighborhood hearing the sounds of salsa, ranchero, and oldies. His father listened to jazz, and he rapped in a performance group in high school. He toured in  a veriety of locations while in high-school, including prisons.

We had the special opportunity to interview the producer below. You know the drill, press play on the Soundcloud embed and read the interview below for the FULL Benny Cassette experience. He recently came out with a redo to his first single off his upcoming album, Broken Hearts and Dollar Signs. The single reached #6 on Spotify’s viral 50. His latest two singles, Maxine and Sunrise Sunset, are also unique. I can see the Latino neighborhood in him with Sunrise Sunset 😉 LOVE IT!


INTERVIEW

Where are you from and how has that shaped the musician you are today?

I’m born and raised in Los Angeles. It’s definitely shaped my music because I grew up in a multi-cultural neighborhood and was bussed to school, so I heard many types of music. Not only because on the bus I was always going thru different parts of LA, but in my own house, on the block, at school, really everywhere. This city is full of so much diversity that I really had no choice but to take it all in and now it’s part of who I am and my art.


What instruments did you play when you were younger?

I played nothing as a kid. I was busy doing graffiti and getting in trouble. I see guys that are crazy musicians and I was always think, man if I had just nerded out on an instrument as a kid…But the fact I was out in the streets being crazy has shaped me in ways that sitting the house playing piano all summer wouldn’t have.


Are there an instruments that you currently wish you COULD play?

Drums. I play the basics, but I would love to be a killer drummer.


Tell us the story of how you started creating music on your computer?

I was trying to find beats I liked and couldn’t, so I sold my car and bought some gear to make music on. I was terrible but I fell in love with it quick and got to work.


What was your favorite studio moment when producing your newest two singles, Sunrise Sunset & Maxine?

Playing them for people in the studio as we worked on them and watching them dance around and get excited. Never gets old.


Who is one of your favorite artists to collab with and why?

 Miguel. We’ve known each other since basically high school and to see childhood friends be successful and then get to collaborate with them is a blessing!

What is a typical day like as an in-house producer at GOOD Music?

No typical days, unless the bat phone rings or I have to go to the studio with the guys to work then  it’s a little crazy and can be a roller coaster. I’m working on so many projects right now that everyday is different. But at the moment its about 14 hours in a studio somewhere 7 days a week.


What is your favorite genre to produce right now and why?

I wish I could say but I can’t really put any of the music I’m doing in a genre right now.


Who are your musical influences?

This week, it’s the Beatles.


 Where do you think music (both popular genre and performance) is going next?

It’s going to a place where there are no genres and no one will categorize music. Streaming is making everything accessible and shows and festivals are following that. Artists that normally don’t go together performing next to each other. It’s a new day!


Are you involved in any extracurricular activities?

I’m part of the Baha’i Faith so I spend outside time with that. I love to mentor as well. Getting ready for tour has been all about going to Crossfit every morning.


Do you have a key production tip for our young producers out there?

Find your own sound and voice. If you copy someone that is already doing it I can just go to them. Artists need producers that are specialists at something and can create a new sound with them. To be unique can be scary but in the long term it’s really the only way to have longevity. Trends come and go and with the trends plenty of artists and producers also do, but the ones creating their own lane last forever.


What is next for Benny Cassette?

World domination.

Chris Stack

After graduating from Kenyon College, Chris Stack joined a branding and marketing startup, BrandYourself (as seen on SharkTank), in New York City. After leading the company to grow past profitability as a leading account manager, Chris set his sights on his passion: music. He currently runs his own LLC in New York City, helping musicians in the city with their online presence and marketability. A native of the Washington DC area, Chris Stack's passions and hobbies include music production (8 years on Ableton), marketing, baseball (Mets), football (Ravens), Netflix n chillin, and the experience economy.

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