J. Balvin, Willy William – Mi Gente

J Balvin Mi Gente

A popular song on rBeatzRadio is a contender for latin song of the summer with Justin Bieber’s rendition of Despacito by Luis Fonsi and Daddy Yankee. That song is Mi Gente by J. Balvin and Willy William, replacing Despacito at the top of Spotify’s Global Top 50.

The song has that Afro-Caribbean electronic rhythm that is becoming increasingly popular all over the world. The emergence of streaming music has allowed other nationalities to break into the music industry, beating out linguistically conservative radio stations that would not have played music in other languages before. Spotify has admitted to actively promoting latin music outside of Latin America, and listeners are responding positively. How can they not? Latin music is the EPITOME of dance music. The song is currently #23 on Billboard’s Hot 100.

Most of the beat was taken from Willy Williams original song, Voodoo Song, then revitalized into a Spanish version.  This song resinates with rBeatz because it features people and cultures from all over the world, using music as a medium to unite all. There are colors galore in the music video, further portraying diversity and differences as something to be celebrated. J. Balvin sings one line that says “Mi música no discrimina a nadie,” which is translated in English to “my music doesn’t discriminate against anybody”.

Balvin has a quote to go along with that line,”Music has to be a tool to unite people, to get people together. It doesn’t matter the race, the language, the culture. So that’s what I’m saying when I sing that line.”

J. Balvin is a Colombian singer born in Medellín, Colombia, the same place where Pablo Escobar made his mark as one of the world’s biggest drug traffickers in history. He moved to the United States when he was 18 to pursue music, traveling back and forth from New York, Miami, to Colombia to perfect his sound. He eventually settled back in Colombia, joined a production team called Infinity Music, and began building his reputation in his home country. In 2009, Balvin signed with EMI Colombia and set up a 360 deal with Universal subsidiary Capitol Latin.

His second studio album, El Negocio, was a hit, with 4 of his singles topping Colombia’s Top 10 Music Chart. It was uphill from there, recently having released his 6th album, Energía, featuring Pitbull, Camilla Cabello and Pharrell Williams.

Willy William is a French singer and producer who came to the spotlight in 2003 with his work with DJ Flex later working with Big Ali on various popular remixes. He is part of the French music collective, Collectif Métissé.

Download rBeatzRadio in the App Store and Google Play and to catch Mi Gente by J. Balvin and Willy William.

Chris Stack

After graduating from Kenyon College, Chris Stack joined a branding and marketing startup, BrandYourself (as seen on SharkTank), in New York City. After leading the company to grow past profitability as a leading account manager, Chris set his sights on his passion: music. He currently runs his own LLC in New York City, helping musicians in the city with their online presence and marketability. A native of the Washington DC area, Chris Stack's passions and hobbies include music production (8 years on Ableton), marketing, baseball (Mets), football (Ravens), Netflix n chillin, and the experience economy.

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