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Jordan Bratton – Spaces

Jordan Bratton - Spaces

Singer/Songwriter from New York, Jordan Bratton, recently released his latest music video for Spaces, a single off his upcoming mixtape, Driver’s Ed, coming out this fall through RCA Records. He’s bringing back old-school mixtape releases in a modern R&B/pop format. I covered Jordan before, during his super soulful and R&B performance at The Meadows Festival in New York. I was immediately struck by the high notes he could hit and the authenticity and rawness in his voice. Speaking of the high notes he was hitting at the festival, his new music video is FULL of them…wow, what a range! The song also has a super dynamic percussive arrangement with a variety of percussion hits that drive the narrative through the struggling life moments.

The music video was shot in Brooklyn by directors Ben Elias and James Dayton. The lyrics and videos represent people and their struggles in a melancholic but uplifting fashion. At the end of the song, Jordan mentions, “We should be OK,” testifying towards a more optimistic outlook when things are looking down. Jordan brought us a quote about what the song meant to him.

“Deep down I never felt like I was good enough for anybody really. Always had many unrequited love issues that took over my outcomes with companionship,” Jordan says of “Spaces.” There is something special about this video because it isn’t very theatrical, but it still has a theme of resolution. It’s one of the most heartfelt things I’ve seen in a while and I’m not just saying that because I’m a part of it.”

One of the directors, Ben Elias, even brought us a quote.

“We tuned more into the track’s airy, spiritual quality, and decided that we wanted to do something more abstract. We channeled that feeling into the character of the young boy, who holds this age-old wisdom, rather than childlike innocence'”

I’m looking out for Jordan to be the next breakout hit, and at only 22-years-young, he’s got a lot of room ahead of him, a big voice on him, and a masterful production team behind him.

 

Chris Stack

After graduating from Kenyon College, Chris Stack joined a branding and marketing startup, BrandYourself (as seen on SharkTank), in New York City. After leading the company to grow past profitability as a leading account manager, Chris set his sights on his passion: music. He currently runs his own LLC in New York City, helping musicians in the city with their online presence and marketability. A native of the Washington DC area, Chris Stack's passions and hobbies include music production (8 years on Ableton), marketing, baseball (Mets), football (Ravens), Netflix n chillin, and the experience economy.

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