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What So Not – Beautiful feat. Winona Oak

what so not beautiful

? by @victorialemmus on Instagram

Australia’s What So Not has revealed a third song from his debut album, Not All The Beautiful Things. The single is called Beautiful and it features Swedish vocalist Winona Oak. The album is set to drop March 9th, so keep your eyes and ears out.

Beautiful grows in anticipation with notes of melancholy that turns uplifting. The moment from 0:49 to 1:04 create a unique anticipation rise just before the deep house drop. The contrast between freedom and anxiousness create a complex narrative demonstrated through voice.

Click HERE if you’re interested in pre-ordering the album, which features from Skrillex, Toto, San Holo, Daniel Johns and more. This year, he’s going on his Beautiful Things World Tour playing Lollapalooza, Ultra Music Festival, Northern Lights Music Festival, and Bonnaroo. Click HERE to get tickets to a What So Not show.

What So Not sent a quote along about the song…

“ ‘Beautiful’ enters delicately with Winona’s internal dialog. There’s a sense of optimism, anxiousness & longing, but also an undertone of sadness. All reinforced with the incredible duality along her vocal range. It’s always intrigued me how this song evokes such a feeling of freedom & open space yet the protagonist sounds quite troubled. I think the hypnotic & intoxicating energy of the production also adds to this perplexity. We put this together in the jungle of Nicaragua which definitely had a sizeable impact on the sound pallet but one of my favorite things has to be how ‘Robert Plant’ Ryan McMahon (Captain Cuts) managed to propel his vocal adlib.”

It’s crazy to me that What So Not hasn’t released an album yet. Apparently, it’s been three years in the making. The Australian producer has collaborated with dubstep and trap legends Skrillex and RL Grime. He gained over 50 million streams on Spotify with his hit single, High You Are, with Branchez.

Since then he’s been touring, headlining festivals, and playing sold-out shows across the world. He’s heavily involved in programming his own show, conceptualizing his 600 square foot ‘Peacock Horse Monster-truck’.

On creating What So Not’s new show…

“We’re creating this entire world that people can step into.”

Chris Stack

After graduating from Kenyon College, Chris Stack joined a branding and marketing startup, BrandYourself (as seen on SharkTank), in New York City. After leading the company to grow past profitability as a leading account manager, Chris set his sights on his passion: music. He currently runs his own LLC in New York City, helping musicians in the city with their online presence and marketability. A native of the Washington DC area, Chris Stack's passions and hobbies include music production (8 years on Ableton), marketing, baseball (Mets), football (Ravens), Netflix n chillin, and the experience economy.

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