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rBeatz Plus News: Lorde Sneaks In A Preview

The goal is to create talk, make it a moment.  If you’re lucky, it could go viral.  Sneaking your biggest fans past the vaults and protecting your newest song is an incredible way to get all formats to lean your way.   The last time Lorde made her art available, she took home some Grammys.  Why wouldn’t she want to make a little unexpected noise on the return? But, how do you create talk in 2017?  Lorde sprinkled her latest release inside the vibrations  of an ad that ends with dates  “3.2.17” and “3.3.17.”  Fans are taking this clue as New York and New Zealand.  Nobody from Team Lorde has commented about the commercial.

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