rBeatz Plus News: K-pop Marketing

Fad, fashion and K-pop originality.  Plastic surgery is hot in South Korea.  So hot the K-pop all girl group Six Bomb went under the knife and documented their changes through the power of music.  Not in one song.  But two!  “Becoming Prettier,” one subtitled “Before” and the other “After.”  The process was unveiled in February.  Starting first with “Becoming Prettier” serving as a big tease.  “Becoming Prettier Before” showcased a video of the quartet electrifying their plastic surgery consultation.  Talk between fans didn’t truly reach out until the pulled off another tease via, “Becoming Prettier After.”  That’s when everyone clearly saw what had taken place.


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