Rotana – The Cure (Official Video)

Rotana the cure

When I first hear this, I got an AWOLNation Sail vibe. The downtempo, ambient verses with the intense chorus really work for an arrangement harmony. I like the songs that have beautiful verses and then intense chorus’ that make me FEEL. Rotana does just that in her new music video, The Cure. 

Rotana was born and raised in Saudi Arabia. She moved to the United States in 2013 on an employee scholarship. She eventually quit her job to do music full time in Los Angeles. Since then, she’s shared the stage with  Common, Andra Day, Jim James, Hunter Hayes, Peter Dinklage, Ava DuVernay and more. Rotana considers the music she makes as an expression of the ability to erupt with passion, and that’s exactly what she’s doing in this music video. Every song she writes, whether it’s about love, freedom or rebellion, is an invitation to experience an eruption of self; to let it all out.

Rotana provided some quotes along with the video that we felt were too inspiring to alter.

“I know what it’s like to wake up one day and realize, holy shi*. I am not really sure who I am and if I believe in the system I know so well. I was wearing so many layers of societal expectations. Then I decided to get naked. To silence the noise on the outside and get loud on the inside. This is 2017. This is Generation Z. It is female. It is powerful. It is animal- and it is free.”

“The Cure is a song about the people and moments that surge us back into energy and life. We can become addicted to them. It’s about a lover that knows he/she is self-destructive,” Rotana says. “She knows she will most probably sabotage and kill what she touches. She knows she is sick in her ways. She knows she should stay away from him because he is beautiful. He is pure. But she can’t stay away. And this time, really this time she think he might be The Cure.”

Coming from conservative Saudi Arabia and exploring the music industry is not your typical story. For more of Rotana’s story and the inspiration behind her music, download her Swan Feather podcast on WeTransfer here.

Chris Stack

After graduating from Kenyon College, Chris Stack joined a branding and marketing startup, BrandYourself (as seen on SharkTank), in New York City. After leading the company to grow past profitability as a leading account manager, Chris set his sights on his passion: music. He currently runs his own LLC in New York City, helping musicians in the city with their online presence and marketability. A native of the Washington DC area, Chris Stack's passions and hobbies include music production (8 years on Ableton), marketing, baseball (Mets), football (Ravens), Netflix n chillin, and the experience economy.

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