French Indie | YELLE – Ici & Maintenant (Here & Now)


We like it when things get weird, and this certainly gets close to the line. Yelle is a French band founded by lead singer and Julie Budet (aka YELLE) and Jean-François Perrier (aka GrandMarnier). Tepr  joined the band before the recording of their debut album. It took us a bit to appreciate this one, but once we really started to watch the video, we appreciated the beauty in the message.

A quote from the artist, “After 3 albums and crazy intense touring over the world, we felt we needed to pause, not looking at the past or being in loops about what is next all the time, no, instead we want to be connected to the present. Here and Now. That’s exactly the idea behind the song. that’s our state of mind. Being simply and fully in the moment.

The video reflects that, it’s very here & now, super extra normal!”

It’s important to stay present. Life can get crazy sometimes, but it’s good to take a breather (the chorus of the song), and notice the beauty in all the craziness.

Ici & Maintenant translates from French to Here & Now in English.

Chris Stack

After graduating from Kenyon College, Chris Stack joined a branding and marketing startup, BrandYourself (as seen on SharkTank), in New York City. After leading the company to grow past profitability as a leading account manager, Chris set his sights on his passion: music. He currently runs his own LLC in New York City, helping musicians in the city with their online presence and marketability. A native of the Washington DC area, Chris Stack's passions and hobbies include music production (8 years on Ableton), marketing, baseball (Mets), football (Ravens), Netflix n chillin, and the experience economy.

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