Lucas Guariglia: Turning Creative Passion into Purpose with All World Merch
On this episode of Local Music Somewhere, host Terry Hudson sits down with Lucas Guariglia, Founder & CEO of All World Merch, musician, and creative entrepreneur, to discuss the future of artist merch, music merchandise, and creative brand building. From touring with bands like Chevelle and Korn to leading a top-tier merch agency, Lucas shows how independent musicians and creatives can turn creativity into commerce while keeping authenticity intact. Learn how merchandising for musicians has evolved from simple T-shirts into experiential marketing that connects with fans, builds community, and generates sustainable revenue.
From Rock Tours to Brand Power: Lucas Guariglia on Creative Merch & Artist Identity | Local Music Somewhere
About Me – Lucas Guariglia
Lucas Guariglia — Founder, CEO, Musician and Creative Entrepreneur. Lucas Guariglia is a multidisciplinary creative, musician, vocalist, 11 time triathlete, and entrepreneur whose career bridges the worlds of music, design, and brand innovation. Emerging from Chicago’s independent music scene, Lucas has been an active force in the music industry since the age of 15 writing, performing, and touring in projects such as Liftpoint and All The Animals, both known for their blend of melodic intensity and immersive live energy. He has toured nationally with Chevelle, 10 Years, Taproot, and countless other active rock acts. Lucas’ roots in the music industry continue to influence his approach to creativity, storytelling, business scaling, and brand building.
As CEO and Co-Founder of Rowboat Creative, Lucas helped grow the company into a nationally recognized production and creative studio specializing in branded merchandise, design, and experiential activations. In 2024, Rowboat Creative was acquired by All World Agency, birthing its subsidiary All World Merch—a full-service creative merch agency specializing in branded merchandise production that makes impact. All World Merch partners with global brands, musicians, creatives, and artists to create real-world connections through branded merch and promotional products that last. Lucas has worked with larger known names such as Korn, Chevelle, Chance The Rapper, Joe Freshgoods, Nike, Adidas, Monster Energy, Live Nation, and the Chicago Cubs to name a few.
Today, Lucas continues to expand the All World vision—combining his artistic background, entrepreneurial spirit, and deep industry insight to help brands and artists bring bold ideas to life through elite level merch production & manufacturing. All World Merch is where merch production meets purpose.
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