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Jason Jet, GrindHaus Studios Founder | Music Industry And Tech Mentoring
GrindHaus Studios Founder, Jason Jet creates environments for young artists to thrive. These have included songwriting and music production courses and new artists showcases. Jason shares his experiences as an artist, producer and sound crew for large tours.
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Jason Jet | Q & A | Local Music Somewhere Studio Interview
Hello and welcome to rBeatz.com Studios for Local Music Somewhere. I’m Terry Hudson, your host for today. Today, we’re going to talk about the importance of mentoring in the music industry and music technology. In the studio today, I have the perfect guest for this. Jason Jet is the founder of GrindHaus Studios. He’s created a very, I would say, motivational and great space for young artists to come and learn and to record and to use the facilities. He is also well known for putting together songwriting and production workshops as well as showcases for these artists. So let’s talk about it. Welcome, Jason.
Hey, man.
How are you doing?
I am excellent, how are you?
I’m good, and you’re one of the people I’ve known for quite a while. You know, I actually met you when you had another recording studio because I knew your mother first.
Yeah, absolutely.
I guess we could start there, you know.
Yeah, let’s do it.
First job ever in media and in television was producing a show for your mother. She had a lifestyle show and it was so ahead of its time for the area because it’s before the area really developed and she was launching a lot of people that are doing things now. They owe their start (in part to her) I remember one who’s actually become the women’s professional wrestling champion. She was a world champion but before she even got out of wrestling school, she did her first guest spot ever on any TV on your mother’s show. That’s very cool.
I love it yeah
So how did your mother being involved in that and your parents in general did that have an effect on what you’re doing now?
Man, I had such a major impact on you know my my person like me just you know over over the course of my entire life and one thing about my parents they’ve always been very passionate about creating creating things. So my dad being a musician and creating his music and my mother being an author and then stepping into the arena doing a TV show. Like, you know, to know that she was doing content at a high level, you know, well into her like 40s, 50s, you know, like she waited a long time before she did it, but she still did it. And that was, that was beautiful to see her, you know, something passionate about it, you know, as an adult, I got to experience that.
The work ethic I saw from her and the way that the show was created, you know, how she got her start, how she went and got educated to actually do the show, I’ve seen that in you. I mean, I’ve seen you be so hands -on with the things you’re doing from, you know, building the walls to the building, you know, that you’re in to putting the stuff up, getting very involved in understanding the equipment, and to the point is… it’s made you someone who’s able to create opportunities not wait for them to come your way. Let’s start with just the beginning of you as an artist. That’s one thing we always talk, about you being a producer, you being in sound crew and all of these things but you are an artist who has great songs out.
Thank you.
You’ve taken this knowledge and you’ve used it to mentor some of those people. the things that you’ve gone through. Tell us about being an artist and then we’ll go into what you’ve learned you know from that.
Yeah man you know it’s interesting because I did actually start as a producer.
I didn’t know that. I thought you started as an artist.
No, I started making beats when I was 10 and then by the age of 18, I had 500 instrumentals, over 500. And then during all that time, I didn’t know I was going to be an artist. So I was just doing the beats. I may be saying, and you know, wrote a couple of songs, they was trash. It was so horrible, man. But you know, fast forward to me going to college. That’s really where I started to find myself as an artist, as an adult too. I went to Full Sail University.
Oh yeah, great school.
It is. And I actually joined a few bands. And one of the bands I was in was called Bopka. A very instrumental chapter in my life because I got exposed to other bands, other creatives, songwriters, musicians at a high level. And everybody was like, we were all like early 20s. And so just seeing people doing the thing that they cared most about at a high level inspired me. For example, one of the least, the least singer from Bopka, his name’s Pete Baldwin, I saw him like write songs and how he was putting formulating words to go with his melodies and everything. I was like, wow, like, okay, maybe I could do this. Like, let me try this out. And, you know, being inquiring and all that stuff growing up, I kind of knew I had a voice, but I didn’t really like, you know, try to do it, you know, try to do it at a high level. So—
Curiosity is a great thing.
It is. My mom and my dad came down to Florida, you know, while I was down there, and they heard some of the music that we had done, and it was like, “Well, why don’t you just start doing your own stuff?” And I was like, “Ah, yeah, maybe you’re right.” And so then I started, you know, getting back into, like, you know, my production, and then I started writing some songs for my first album. Then I did Love Boulevard, so that’s how I started as an artist. One of the biggest things I’d say was just, I appreciate the journey of me figuring out myself as an artist because I made the choice to do it. It wasn’t like I was forced into it, even though I had so many reasons why I could’ve done it earlier, but I did it when I was ready and on my terms and—
In an encouraging environment. Yeah, it’s also key.
Absolutely. So I had a really strong belief system going into it and you know—
I hear the thing about DIY artist and I know it’s You know kind of a relatively new term, but really it’s always been like that. I mean, you’ve had labels that had money or you know, private investors that had money that came in and Made it a little bit easier. Yeah, but to me, you have more opportunities now than you’ve ever had as an artist and you are able to, I guess, be more in control of what you’re doing. And you created with Grindhaus, the first co -working studio in Charlotte. Tell us about that.
Man, when you say it like that.
Well, it’s true. Really, I mean, you were the first one that did that. I don’t know if they were even done in other cities, but you were the first one to create it here in the city. And it was at that time when, ’cause we’ve talked about Charlotte, we’ve been focusing on the city and how it’s emerging as a music community and it’s emerging pretty fast, but you were ahead of that game. So now you’re in place as that’s happening.
Yeah, so to my knowledge, there’s only one other one that I know of in the nation and that’s Rec Philly. And so, but yeah, it’s an idea that I’ve had for many years. So I started, so first of all, I came up with the name, Grindhaus Studios, when I was in middle school.
How?
I was just doodling on paper. Should’ve been paying attention in class, and I was sitting there, thinking of studio names. I didn’t even know I was gonna actually do it one day, but I did it. And, you know, second part to the story is when I was living in New York City, I was doing a whole hustle and bustle thing of trying to be an artist and working the nine to five. And I was working at Starbucks. I used to wake up every morning at like 4 a .m. and walk to the store. It’s like two blocks away in Manhattan. And one thing that I noticed that was happening was before I moved to New York, I was going to New York almost like every month. For meetings with labels, all these opportunities and all these significant milestones like getting signed an Interscope and all that. The minute I moved to New York, things just kind of slowed down. And I thought to myself, “Why are things slowing down?” And I said, “Well, I need to get into the studios, I need to get to work.” And then, just based off my lifestyle, I was like, “Man, I can’t really afford to you know, to be doing this. Like it’s in studios up there, it’s stupid expensive. And then also too, like, I knew everything, but I just didn’t have access to a great quality space to do it. You know, so I really just need the room, you know. To be frank, I have all the gear and all the knowledge. And so I was like, there needs to be a space. It’s like a YMCA for music. And that’s really where the model of Grindhaus came from, you know. 23 -24 years old, I was like you know this should be a place where people pay monthly membership get a certain amount of hours per month and they come in and work and you don’t have to have an engineer if you don’t want one. You can engineer yourself, but if you want an engineer you can get one. This is a perfect place, if you know how to do the thing yourself, plus having people there keeps you motivated.
What I’ve been told I brought, you know, Joseph Gallo’s in there. We’re making that introduction, now he’s over there with you.
Yeah, he’s been working.
Yeah, he is a workhorse, too. He’s actually been on the show as well, but one of the things Joseph told me, he’s been to New York and various places when it comes to studios, Nashville, and he was saying this studio is set up perfectly for an artist. It’s the best studio that I’ve seen set up actually for an artist instead of set up for the industry. That’s a great thing to notice and it makes sense that you have become the mentor for younger artists and you’ve done that through a few things. I’ll let you talk a little bit more about it like Young Icons, which is one of your youth workshops. How many things are you doing like that now?
Yeah, I mean within Young Icons we’re doing, you know a few things. So, we’ve got our Logic Pro X workshop that we do every other Saturday. We do our Young Icons camps over the summer and so that’s really important.
What do they learn at those camps?
So we put artists, like young kids under the age of 18, in the studio and teach them how to make songs from beginning to end. Songwriting, music production. Some of them want to do music production but most of them are typically you know rappers or singers and they want to you know learn the process of making a song beginning to end. So we take them through that journey. They record cover songs and then they do original songs. So it’s a really immersive week. Every day they just level up what they do. So, they’ll start out top of the week learning a group song, second day they might do a cover song and then after they’ve done their cover song, they’ve built up a confidence to say oh you know what I want to hear myself on my own song. Then we give them the tools to be able to write their own music with our coaches and we always bring in other artists too like Anthony Hamilton and he comes through almost every day. It’s dope.
Yeah I noticed you’ve done some vocal workshops as well.
Yeah.
Don’t you have one coming up maybe about the vocal mix?
Yeah so we got vocal mixing. Vocal mixing is coming up on the 18th. That’s gonna be a great class because we get so many engineer artists that want to come through and learn how to make their vocal sit right in the mix. I mean I’ve got perfect artists that, like, “Jet, man, you know, I’m trying to figure out where to get this to sit in the mix.” And it could be something as minor as understanding compression and EQ, or it might be something that they need to learn an overall, you know, concept of.
Right. Because no matter what level, you know, they ascend to, having knowledge like that is important when you’re working with a producer, when you’re working with another engineer. A lot of them go in blind, I mean, they don’t know anything about tuning drums before they get there or before everything gets started. So much money is wasted when it comes to the studio, and you also understand the live sound thing. Are you still out working with crews and doing live sound?
Absolutely, very much so. Live sound is something that kind of came about on accident. Sometimes you got gifts you don’t even know you’re aware of. And so that was one of them that you know, I didn’t really understand. I went out initially touring with Anthony as a backline tech and so for anybody that doesn’t know what backline is, that’s just setting up up the instruments for the band so they can go out and have a great show. It’s that simple. It’s a lot more work physical labor involved with that, but the only reason why I did it was because I had never been on the tour before and I’ve been wanting the experience of doing it and and being able to network with people in the industry. In the back of my mind I said to my sister you know what? Very rarely am I in a position these days of where I can serve within another organization. And so I’ve pretty much created everything in my life to where I kind of run it, but that was one of the one things that I don’t control. And so I was like, you know what? Maybe this will be good for me, just so I can–
And somebody else being in charge. But it took you to some great places. I mean, I was following a couple of the tours that you were on, not only are you in the large Coliseums, but you’re in just different places. I think one, you’re on an island somewhere.
Man, dude, this joint took me places I never even imagined. Like, I mean, my first show with Erykah Badu was in Brazil. I had a call to go out with her. And, you know, there’s always something new to learn when I’m out here. Like, even just this past weekend, I got put on a board that I never used before. So, I had to create a whole new show file. And it’s pretty much the last board that I needed to touch because I’ve touched everything else. And I’ve been like kind of dreading the idea of doing it for months. And I was like, man, I know they’re gonna throw this on me one day. And it came. So like I have an SXL, I had never been on it before. It’s an easy board, but still like, you know…
Oh yeah.
It’s always newness. Newness to. what I do.
And showing you flexibility too.
Yeah.
What makes you such a great mentor is the experiences that you’ve been in. And one of the things that I talked to Joseph, for instance, is having that knowledge of live sound and studio sound. As artists, you know, as well. So you guys are you’re out there on these tours, you were learning those things. You’ve been at the club level, the television stuff. You’ve been able to do the the podcast guest spots then showing up at the Coliseums and knowing how the sound works from all levels. Being on location for videos, on and on. So when you come back to these artists that are trying to emerge as a next artist, they have the different levels that they have to go through. Yeah, it’s important to have somebody surrounding you that does know how these things work, that does have the experience because just as you can learn through your own experiences of what to do and what not to do. You can learn a lot from somebody else’s experiences if they’re willing to share.
Absolutely.
And for things that they’ve done, mistakes they’ve made, having the work ethic to go set up the back line and get involved in the industry, it was a door in. And even the things you went through with the record companies,
being out in New York, a lot of people believe myths about how that works. One of the programs that I noticed you have in your mentoring is the Self -Made Engineer. With that of course as you ascend to different levels of you know either working with a record company working with you know a well -known producer or being a producer you go in with an idea of kind of how you want your songs done by coming through something like an SME. Can you tell us more about that?
Yeah, yeah. So, you know, SME, also too, like that, I feel like when I was living in New York, like I was manifesting a lot, you know, just or just putting it all out there. Now I’m actually doing the things, all right. And so like, I had the idea of Grindhaus then SME is actually a brainchild of that same season. And, you know, being able to create a space for artists to be able to know how to do everything and be fully equipped is really important. One thing that I say, like, is it’s all about being able to pay attention to the details. I think the details a lot of times is what a lot of people miss in this process of engineering themselves and being a self -made artist slash engineer is you know the things you don’t care about that the person that successful cares about is the difference and why you’re not successful and a lot of times you know people that are trying to do the thing themselves without understanding some of the details that make something great is why they’re not great. And so we just want to, I just really want to help bridge the gap for people and let them know like, you know, it’s not that your vision is off or the idea of where you’re trying to go and take your record is off. It’s just understanding there might be a couple pieces that are missing to the puzzle that help glue it and bring it together full circle.
Yeah, why is it that people are so afraid to be wrong?
Man.
One thing that I wrote, I have this book out called Timeline, and I wrote in there about this little child, who was a girl that I had observed in the park, and her dad had bought her one of those styrofoam airplanes, and she was trying to fly, and he said, “Well, let me show you.” She was like, “No, no, no, let me do it.” And she threw it, and it just crashed to the ground. And he said, “Let me show you.” She picks it up again, “No, I know how to do it,” upside down, crashed to the ground. (laughs) He said just let me show you, she’s like no, got it turned it around try to throw it tail first again it crashed and finally she’s had her head down had her arms down. She was just like just show me and he showed her and she had fun the rest of the day. But we feel like that we’re going to be observed as stupid if we you know don’t have somebody there with us this been through that experience that can show us it’s not it’s not about knowing all. Even when you go through the course it’s great to come back and sit there with that engineer, sit there in the studio and just you know get deep into that craft because most of the people that I know that are young artists trying to grow into that next national artist and if you’re gonna achieve that plane, you have to step up to the plane. That’s where somebody like you with the knowledge comes through and you understand. You’ve had that experience and they can learn from it. I absolutely recommend to artists out there if not just in the Charlotte area but if you’re out there and you’re listening, this is a great place to come and learn your craft for what you’re doing. Whether you’re a pop artist whether an R &B artist hip -hop whatever it is, because of how your studio is set up.
Thank you. Yeah, yeah, truly. Thank you because it’s you know, it’s been You know, it’s been a process just trying to figure that out too. And like, you know, what is it that artists out here need? You know, universally speaking right? And I think part of that is just creating a space that is inspiring to be in, you know, it’s comfortable, but not so comfortable to where, you know, you don’t get anything done, you know? So it’s gotta also have all of the tools that you need to be able to get something done and get it done at a high level. Like, even yesterday, one of our membership rooms, I don’t normally work in one of the membership rooms, I have my own, you know, suite, the Skybox that I normally work in. And so, but yesterday, I did a session in one of the smaller rooms just because it felt like, you know, it feels like what everybody else is doing, you know what I mean? And someone new that comes in, they’re working in one of the membership rooms. And so, like, just felt good to just kind of recalibrate and reset and go back in there and like–
Look through their eyes.
Oh, yeah.
Well, we’re going to take a quick break to get a message from our sponsor. We love our sponsor. And I have a few questions for you if you’re up to it.
I’m down.
And we’re back, here in the rBeatz Studio with producer, songwriter, performer, mentor, Jason Jet, and I got a few questions for you. You ready to answer these?
I am ready.
It’ll be fun.
Let’s do it.
I will try not to make it too personal. What are the variety of services you offer to businesses for music services outside of a musician coming in to record a song?
Well we do podcast recording and stuff like that too. We’ve done birthday parties.
Really?
Yeah.
Tell me how that works.
People want to come in and they want to record songs, but sometimes they just want to kick it in the studio or have a listen session, but with their friends, they want to feel, you know, they want to feel cool.
Yeah, I mean, that would be a great team builder for corporations. You know, because they always look at the team builder exercises. And, you know, even creating a corporate song for them.
Yeah. Yeah, they like that kind of stuff. Yeah. Yeah.
And you’re a fun guy.
Not too much fun. Not Diddy type of fun.
Yeah, I was never at one of those parties. I don’t think you were either. Yeah, no. [LAUGHTER]
Answering our question number two, do you offer services to artists after their recording is complete?
You know, other than just the standard like mixing the mastering, we do, I wouldn’t say necessarily like a service, but more so like opportunities for them. You know, we create things like that. So we’ve got our Grindhaus FrXsh experience.
That was where I was gonna lead into with that. So why don’t you go ahead and let’s talk about that.
Oh, yeah. so Grindhaus FrXsh is, man, actually you come in to play with this too, because this is something my mother wanted to do many years ago. She wanted to showcase Charlotte’s talent. And a few months ago, I say about, maybe about four months ago, I had woke up and it was just heavy on my spirits like it’s time. It’s time to do this. And so I just hit up Greg over at Neighborhood. I was like, “Hey man, I don’t know if you’re, if you’ve ever done an open mic.” He was like, “No, we’ve never done it.” I was like, “Well, I want to do a curated open mic experience where we all listen to, you know, the artists, hand select them.”
High quality.
High quality. And it’s been that we’ve done too. We got our third one on June 9th. And first month we had 65 artists in it. We announced this two weeks before the event.
Yeah, I remember.
And we had about 100 people come out.
I didn’t know you had that many submit. That’s pretty crazy.
Yeah, 65. Second month we had 45 submit. And I just checked, we just opened the submissions yesterday for this coming month. They have to the 17th submit. We’ve already got like 10 in there within the last 24 hours.
Well, let’s talk about the structure of that ’cause it’s a pretty important event, and then we’ll come back to the third question. What is the exact venue that you’re having it out?
Yeah, so we do this at Neighborhood Theater, we do it on a small stage over there so it’s nice and intimate.
Is it all up -and -coming artists or do you have headliners at one point?
At some point we’ll bring in a bigger artist. I’d love for us to have a bigger headliner, but we want to keep it true to the artists and their original creations. Meaning we’re not doing any bands right now. No live instrumentation. You got to just come in with your track.
What is the cost to be on this?
It’s free to perform man.
Oh my goodness, say that again.
Yeah, it’s free.
How many times have I had to say on this program stay away from pay -to -play. There you go, and it just seems rampant, I mean I sell all these events and these young artists trying to get on something as a pay -to -play. But this is a free event, so every up and coming coming artist that’s within a listening range or ever watches this video, they need to know one thing. This is a free event.
Absolutely.
And it’s a quality event, ’cause I know you, if they show up, there’s gonna be quality sound there.
Absolutely.
It’s gonna be a first class operation.
I’m telling you, lights, fog, all that, man.
Right, imagine the videos and things that they could get out. There is no reason not to come do this event. So, say the name of the event again.
This is Grindhaus FrXsh and we spelled fresh with the X instead of a E And we’ve got videos of the first the first one on YouTube and then we drop highlights on our fresh CLT page on IG too. So there’s a content out there man.
Very cool. And third question. What is your digital audio workstation of choice. Yeah at grind house.
Oh, man. I’m a Logic Pro head.
Yeah, why?
Yeah, it’s one of the first softwares that I used like when I became an artist, right? So like post college, you know, it’s really what was comfortable. And I felt like it was, like, it was just fast. It was very responsive for me. And it’s great for production. So I don’t like always producing here and then go to Pro Tools drag all my files in there my beats and stuff it’s just too much so I’d rather just do it in Logic.
That’s a great answer. Thank you very much and I want to thank you for playing along but I also want to ask you what’s next because you’re always doing something, what you got coming up?
Man so this summer, I’m excited because you know I’m putting a lot of energy into education and so we’re gonna be doing workshops we’ll be hosting the vocal mixing, we’re gonna be doing some drum teching, workshops, teaching people how to mic drums, how to engineer them. We’re gonna be doing it from the studio perspective, live perspective. Just teaching artistry, songwriting, retreats like we’re hosting it all. This summer Grindhaus is going in and then also to for me, as an artist, I’m excited because I’m releasing music and some collaborations. So I’ve been collaborating with some some incredible Charlotte talent and I’m excited to share some of that music.
And how can they find out about that?
Just follow my page Jason Jet or at Grindhaus Studios.
Well, it’s. been so cool having you my friend and can’t wait to get with you outside of here and come to the things you’re doing. I know you have another FrXsh coming up, I believe I’m in town for this one. Well again we’re here with Local Music Somewhere rbeatz.com. Our guest today has been Jason Jet. It’s been such a pleasure to have him. Thanks for tuning in and we will see you next time. Much love.