What happens when a business-savvy woman follows her intuition and opens a holistic wellness center in the middle of a global shutdown?
In this episode of Oui Talk Raw, we sit down with Kristen Phillips, founder of Soul Wellness in Lake Norman — a one-stop sanctuary for holistic modalities ranging from nutrition, massage and energy work to integrative medicine. Kristen isn’t a healer herself; she’s the grounded mama bear of the center, with a background in business and marketing. She shares how she created a thriving community for holistic practitioners by following her alignment — even when it didn’t make sense on paper.
We talk about the power of purpose, how “woo” work is serious business, and why healing shouldn’t come at the expense of sustainability. Kristen pulls back the curtain on what it takes to support an holistic, healing ecosystem while staying rooted in strategy, structure, and support.
Exploring Soul Wellness: A New Approach to Holistic Health
About Me – Kristen Phillips
Kristen Phillips graduated from Virginia Tech with a degree in Marketing Management. She became a Certified Professional Coach in 2012 and a Certified Wellness Coach in 2015. In 2016, she became a certified personal trainer.
With 25+ years of business-to-business sales and marketing experience, she followed her dreams and founded Soul Wellness in March of 2020. Having 10 years of local pharmaceutical experience, she not only is connected to the medical community, she realized the need for a holistic center. Her passion for health and wellness on a personal level inspired the creation of Soul Wellness.
Kristen now envisions Soul Wellness as being the ultimate healing center for the Lake Norman community and beyond. She focuses daily on marketing the center and creating awareness of the amazing providers who practice there.
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