John Tosco | Live Interview with Terry Hudson #LocalMusicSomewhere
Tosco Music
For over 30 years, the Tosco Music organization has supported artists while bringing live music to Charlotte. This non-profit is a favorite of locals, particularly for its Tosco Music Parties. What were once intimate living room jam sessions have evolved into community concerts that feature nationally recognized and up-and-coming musicians alike.
Of course, Tosco Music Parties are just one aspect of what this organization offers its community. Tosco has helped foster connections among musicians, provided scholarships and lessons, and brought the joys of live music to Charlotte. All this has been made possible by its founder and executive director, John Tosco. His passion for music and community building is the heart of Tosco Music, allowing the organization to reach people all across Charlotte.
Opportunities for Local Musicians
Tosco Music has been uplifting local musicians for decades. It’s done this by providing paid performance opportunities for 437 local working musicians at its outreach programs and Tosco Music Parties. It has also run outreach programs — like professional development and skill-building workshops — open mics, and a Beatles Cover Song Contest. Supporting youth and emerging local artists is a central feature of Tosco Music and its involvement with the community.
Events and Festivals That Bring People Together
There’s always something happening at Tosco Music. There are, of course, the aforementioned Tosco Music Parties that bring the community together to see nationally recognized acts share the stage with new local talents. Tosco Music has also added an inaugural FabFest-Charlotte’s Beatles Festival and countless other shows and events. Its website is the best way to keep up with all upcoming events.
Welcoming Open Mic Nights Every Month
One of Tosco Music’s most popular events is its open mic nights, which it hosts on the first Wednesday of each month. Hosted by John Tosco, these open mics are unique for their supportive and welcoming vibe. Everyone is invited to come down and play — all you have to do is sign up at the counter when you reach the venue. The event is open to the public, making it a fantastic opportunity for artists trying to get their music out there.
Scholarships for Youth and Emerging Artists
This non-profit organization aims to help others in the community explore, develop, and share its passion for music. One of the ways it does that is by awarding scholarships to youth and emerging artists for music education. Since 2010, Tosco Music has awarded more than two dozen people an impressive $5,070 in music scholarships.
Tosco Music also accepts donations for the Jacob Titus Youth Music Scholarship Fund. This fund has contributed thousands of dollars to music-related expenses for youth who are passionate about music. Established by Tamara Titus & Lane Jacobs, this fund honors their nephew Jacob Everett Titus, an incredibly passionate and talented young musician.
John Tosco
The accomplishments of Tosco Music wouldn’t be possible without founder and executive director John Tosco. John’s passion for music can be traced back to his childhood. He began playing guitar at age 8 and was teaching guitar by 14. He went on to major in music education in college, eventually studying at Berklee College of Music in Boston.
He moved to Charlotte in 1983, where he taught guitar and received his Orff Music certification. He spent over 20 years teaching in schools across Charlotte while founding his non-profit organization Tosco Music and the Tosco Music Studio in 2002. While the latter is focused mainly on music education, the former aims to enhance Charlotte’s community through Tosco Music Parties, family-friendly concerts, open mics, and so much more.
Through his studio and non-profit, John Tosco has provided a platform and support for Charlotte’s local artists and encouraged the city’s youth to pursue music. His impact has been noted by multiple publications — including Charlotte Magazine, which in 2004 highlighted John in its “Best of the Best” series, calling him its Impresario of the Year. In 2012, the Charlotte Observer named John a “Patron of the Arts” in Charlotte.
Get Involved or Learn More About Tosco Music
If you’d like to learn more about Tosco Music’s upcoming events, you can do so on its website. Volunteer or donate to get involved and support this non-profit organization. If you’d like to get in touch with the Tosco Music team, you can contact them by filling out this online form.
Q &A with John Tosco
Terry : Welcome to Local Music Somewhere here at rbeatz.com. We’re here in the rBeatz studio today. I have a special guest and you hear the term “the hardest working person in show business” and I would say that this absolutely applies to this person. They are a concert promoter, an open mic host, they are a festival creator and they’re a musical instructor and I just can’t say enough good about this person. I have so much respect for them. Welcome to our rBeatz, John Tosco.
John : Thank you Terry, happy to be here.
Well thank you very much. I’m glad I finally got you because I know with your schedule, that was gonna be a challenge. I want to tell you how we met because, well, I know how YOU know how we met, but I don’t know if you know how I actually heard of you. So I went to this music event somewhere and I guess it was NoDa, and I met this person named Mindy. And she started following stuff that I do and she saw that I was helping an artist from a contest that we had and she’s like “You need to get in with this Tosco Music Party.” I (thought it was) just like a party where people show up She said no, this is guy named John Tosco and he holds this event. So she kept messaging me about you and what you did and I was like, okay maybe I need to meet this Tosco person. Then we were at the International Blues Challenge judging the Charlotte edition and we’re sitting there in a judge’s seat. There’s three judges and they introduce us and have us talk to each other. I turn around shake your hand. I was like, I’m Terry, what is your name? You said I’m John Tosco. That’s the guy I need to meet! You know that everybody’s been telling me so that’s how it happened. That’s how I met you and since then I mean that’s been a few years ago and since then just watching the amazing evolution of what you’ve done and it’s grown tremendously and it’s such a big vital part to how Charlotte, North Carolina because that’s what the city we’re focusing on today, Charlotte, North Carolina, here on Local Music Somewhere. And such a vital part of it, because not only have you given opportunities, but you bring such a unique presence, how did you get started in this?
Well, thank you, first of all. And, you know, it’s been long and slow, very organic and very, you know, grassroots. This growth that’s happened for literally almost 40 years. So back in my young days, in my early to mid 20s, I was playing in a band full time. And this was out in Denver, Colorado. I’m from North Carolina, but I was living out in Denver, Colorado. And it was a full time gig for me for several years where we had, I think in three years, we had like two weeks off. So we were very busy. We weren’t getting rich, but we were doing pretty well. Country rock band. I had played in other bands before that. And I had played a variety of different genres because I love all styles of music. So, I was doing this country rock band gig. And I’ll just never forget, you know, it was mostly playing bars. We had some really nice gigs too, but I’ll never forget going to a gig and on my way and just, you know, I said to myself, “Oh, I got to go play tonight.” You know, when you get where you’re not enjoying it, like you’re dreading having to go do the gig, because it’s just, you know, and it got to be like a business. It was losing the joy of playing music. It was right about that time that my son was born. My now ex -wife had a daytime job nine to five and I was on the opposite schedule. So it was really becoming clear it was either going to be family life or the band it couldn’t be both the way it was going for for too long. I moved back to North Carolina, we all did and I started teaching guitar lessons, but I missed playing music. And I didn’t want music to be the business of music. I wanted the joy of music. So, as I met musicians in Charlotte, I was inviting them over to my house for jam sessions and song circles, and it got to be a regular thing. Like every couple of months, John Tosco is having another music party in his home. The Tosco Music Party was born. And it wasn’t just for musicians, it was for their spouses and their families, their kids, their friends.
Definitely a community.
The community came together and we soon outgrew my home and had to find people with larger homes and then an apartment clubhouse. Then we started taking donations to pay for renting a VFW building, started getting a PA system because we started getting so many people we needed the microphones and it just grew that way over the course of several years. In 1999, now we’re celebrating our 25th year as a non -profit. In 1999, we became a 501 (c)(3). In addition to doing these what started as home concerts and sing -alongs and jam sessions, we also started giving out music scholarships to young students who needed an instrument or needed help to pay for lessons. And this was just the community chipping in. So, it has continued to grow. And now we have these concerts that we still call Tosco Music Parties at Knight Theatre.
It’s one of the best things I have ever seen.
It’s like about 15 acts on average, doing one or two songs each all different genres and we have a house band where we do sing -alongs with the audience throughout the night.
Oh, yeah.
And the sing -alongs are also different styles of music. So we’ll have a Motown song or a song from the 1940s or a country song or a pop tune. It’s something for everyone.
The audience You know they they get really involved,
you know, they have their lyrics there and It’s they’re part of the community. Oh, yeah.
The other thing is the artists are so unique. You don’t just pick people because they’re great. You pick artists because they’re great and unique. The first time that we were talking, you know when first met, I was telling you about this artist and you were like, well, do they do something unique or are they just good? Did they have this special instrument that they play? Tell me more about that.
Well, I mean, you know, first of all, there’s so much talent right here in Charlotte. And it’s not hard to find those special entertainers and artists. So yeah, I mean, we want something for everyone and we want something very special, that wow factor, because it’s most of our performers do one song at these shows. And speaking of the community part of it, at the beginning of the show, we ask everyone to stand up and turn around and introduce themselves to the people behind them. So because we’re going to be singing together, we kick off the show with a sing -along and we do several throughout the evening and at the very end of the night, we bring all the artists on stage and we do another closing sing -along with the audience. So it’s right from the start. It’s that connectedness and it’s not just the audience sitting passively listening to performers. It’s very inclusive and is very participatory. So there’s something very unique there and the artists themselves, you know, say to me all the time, there’s nothing like this anywhere else. We love this. I wanna come back and do this again.
No, the only thing I could even say, I came out of my first start in everything music as far as the industry side was in the Christian music industry and we start off in gospel and our company represented a lot of what they call the Gayther Homecoming Friends. They had these national artists that came together and and it started off kind of like what you’re talking about and they were just singing old hymns together on video and these videos did really well and I always loved that community. I had missed that and then when I saw your thing, it was like it was that plus such a variety of music. It just wasn’t you know one style you have people like Mercury Carter, who’s kind of R &B mixed with almost Bjork sometimes and then you had Joey Santo who is like a Dean Martin Frank Sinatra kind of crooner and you put him kind of with a big band on stage. You had the right instruments for that and you have like a a hip -hop, you know rap pops in like Chelsea Locklear, you know, on there as well or blues artists like Jake Haudenbein, you just had such a variety of things on the program and there would be soloists, there would be trios and then full, you know, bands on stage. It was just incredible.
And we’ll do unusual things too, like for a bagpipe group or an acapella group. So we’ll have, we had the Spoon Lady, who’s a master of playing the spoons.
Everybody’s seen her on social media.
The Mongolian throat singers were on one of our shows. So it’s things that are unusual and special like that. We’ll have people say all the time, “I wouldn’t go to a whole concert of that, but to hear one song was really cool.” Or even if it’s like somebody might say, “Well, I’m not a bluegrass music fan, but those musicians were super talented, and to hear one song by them was very enjoyable. And I think a lot of people also, just even music they do listen to, a lot of folks have a very short attention span, so sitting in a full concert, even of an artist they really like, they get bored or their mind goes somewhere else, but this is constantly every song, something totally different.
I think it’s getting more like that every day. You see that, you know, there are artists now. They’re canceling their stadium tours or their arena tours and it’s it’s part because overcrowded market, but a lot of it is unless you have two or three different things on a program, it’s just hard to to get people to come out to that level. Plus, people love intimate settings now. Now, granted, your theater thing is not as intimate setting as say you’re open mic, but it still feels like an intimate setting because it’s family.
And when we do that introduction at the beginning and we sing together, we can have 1 ,000 people in the venue, I treat it like the living room. That’s the way I approach it. You know, it’s check your ego at the door. It doesn’t matter if you’re a touring and we have had national touring artists. We’ve had the Avett Brothers and Rachel Platten and others and we’ve also have a seven -year -old prodigy piano player or a 90 year old You know a singer who is still amazing. I mean, so we’ve had all ages as well as all genres and amateurs with professionals, but the amateurs are are highly talented.
Oh yeah, and something that I’ll personally love about it also is I hear all these artists say that they want it to be about the music again and not always about the industry. And you know, you are in an industry where you have to do so many things that sometimes can burn you out industry wise to make it happen. And I’ve seen people lose kind of their love for music. This event is a great remedy for that it is about the music.
And we have an intermission and then again after the show where the performers have tables in the lobby where the audience can meet the performers and talk to them and connect with them as well. So it’s really a win -win thing that was not really ever a business plan It was just something that evolved right very organically.
But it has to come from somebody like you that I think actually loves people You know and loves community because like you said it It took a while for it to come together, but, you know, there are other people that could have started the way you did, because it’s not an immediate vision. It’s something that takes shape over time. But if they didn’t have a love for community and didn’t have a love for people and have that as the first thing, you know, with the music, it wouldn’t have evolved in the way that it evolved. It evolved that way because of you and, you know, how you think. So with that, tell us more about Tosco music overall, because you do so many things, including senior living facilities, don’t you?
We do quite a few performances at senior centers and retirement communities. It started out as, again, volunteers just going, it started during the holidays doing caroling at nursing homes, and it kind of grew from there. We actually put on over 100 events a year at about almost 30 different locations in Charlotte. Most of those are senior centers and retirement communities. We also do some festivals, private events, other public events where people reach out to us and say we’re having this festival, we need a bluegrass group or we need a jazz trio for this cocktail party. The senior centers just just want various entertainers to come most of the time to do music that is from the 50s 60s and 70s is kind of more in their era, but they’re also open to trying other styles of music too that are new to them. So yeah, we do that quite a lot where we are able to provide paid opportunities for the performers and also connect them with the community as well.
Well, let me ask you this. When a performer is on stage, because I feel you have a great handle on this. What do you believe a performer’s best way to connect with an audience?
Just being real and genuine and just being themselves. And so, you know, it’s not about trying to sell their CD or sell, you know, or put on any kind of air about, you know, that’s why I said, check your ego at the door. It’s just about being real. Like, you know, that if that performer was just in their own living room, just playing, you know, with just a couple of friends, how they would be, that’s how we want them on our stage. And that tends to be what we get because that’s the atmosphere that is set right from the start. Everybody is on equal, you know, levels and it makes a difference. And the audience picks up on that. They know if you’re being real, you know, when you, when you look somebody in the eye and you’re just being honest and real and genuine, people know. They can connect. I’ll say if you’re thinking about how you can sell yourself or you’re thinking about trying to make yourself seem special, more special than you really are, they do pick up on that, you know, just being real. And I’ll be honest with you, I’m being the host. I’m out in front of all these people in between every act, introducing them and talking to the audience. The only way I can avoid any stage fright or any kind of nervousness is to, again, also just be, you know, I think of this as, “Hey, we’re just in my living room, so I’m going to be comfortable.” And I might flub some words or, you know, forget to say something or whatever, but I’m just trying to be myself and just be genuine. And that makes all the difference in the world.
Yeah and it definitely overrides the perfection.
Yeah people appreciate that.
Let’s talk about your single artist events that I’ve noticed. I’ve noticed more lately that you’ve done. How does that work?
Well like I said earlier it’s usually somebody reaching out to us that says we’re having this event. Can you help us out? For example, this month there’s this wonderful place called Juneberry Ridge and they have a summer concert series that we’ve been scheduling performers for for the last several years I think this is the fourth year doing it. They want a variety of genres. Tomorrow night, we’re gonna have a Beatles tribute band and Chelsea Locklear who you know It was a wonderful singer -songwriter from here in Charlotte And then next In two weeks, we’re gonna have a Jake Halden Vang open up. Oh, yeah for a Red Hot Chili Peppers tribute band. So it’s usually that way. They just reach out to us We find out what they want what their budget is we get the best performers we can find that fits that It’s like I said, it’s win -win. They get what they need We provide the paid opportunity for the performers Our nonprofit takes 15 % of whatever that is to help us with our admin costs. It just seems to really work and grow. And people know that for so many decades, we’ve been doing these shows, we have a large database of musicians of all different genres. So we can really help people find what they’re looking for.
That’s a great asset to the community. Well, we’re going to take a quick break and when we come back, um, we’re going to talk about this, something that’s pretty new to Charlotte that you created that has to do with the fab four. So we’ll talk about that in just a few moments. But right now we’re just going to take a break and hear from our sponsors. Thank you.
Welcome back to Local Music Somewhere in the studio today. We have John Tosco and We’re going to talk about a special event that he’s brought to Charlotte for a few years now. But before we get into that, one of the things that we still want to touch on is that you have a scholarship program for young artists. Can you tell us more about that?
Yeah. We love to nurture young talent. And one way we do it is we have our monthly open mic at the Evening Muse. This is where people would say, “Well, we love these big shows, but we missed the days when you were doing it in your living room and anybody could show up and play.” Well, when the Evening Muse opened up 23 years ago, We started doing our open mic once a month.
And it’s an incredible open mic.
It’s so much— it’s like the larger shows. It’s a lot of different genres in one evening and a lot of different ages. We have a lot of young people.
And I’ve seen some people get their start there.
Yeah, I’ve found performers there that I bring on to the Knight theater stage. So that’s one way that we are able to provide a professional setting for a young and sometimes very young performer. And then we also give out music scholarships. Last year we gave out $12 ,000 to about 24 different students from all the way through young adults. And so that’s something that’s been growing more and more.
What are the scholarships cover?
They cover music lessons or a music camp, purchasing an instrument or repairing an instrument. Anything really related to the music career of a young artist, you know. Yeah, it’s whatever they need. It’s pretty open -ended. We just want to help them any way we can.
The people you find. I mean, I see these young kids and some of them are younger than 9 or 10 sometimes, you know, I see them get in there and this powerful talent, I was like, where does he seek out and, you know, find these people because this is just the start of where they are, I think of where they could be in five years is with their talent, with the right nurturing.
You get things rolling, people start to spread the word, you know, word of mouth and it’s like, you know, Music teachers. Oh, I need to get this student in front of John Tosco on that open mic stage or we need to apply for this scholarship. All this information is on our website Toscomusic.org. So yeah, it’s really wonderful to see how we can make a difference in young people’s lives. It really is special.
Very cool. So make sure you go there because this man gives more opportunities for artists than probably anybody I personally know. Just the amount of things that he’s involved in that is so many levels that I’ve seen people grow through this.
Well I just want to say I appreciate those kind words. You know it does take a village and we have our donors that make all the difference. They are the ones that are funding these scholarships and funding our programs, and I’m just so grateful to them because there are people that believe in this, in what we do, and that’s whether they give us $25 a year or $2500 a year, and so that makes all the difference.
And there’s a new thing that you’ve just, in recent years, I think you told me you were on your fifth one coming up this year, which is a brand new festival to Charlotte. And I think it’s just brought so many people here ’cause not only do Charlotte people attend this, but people make their travel plans from other cities to actually come to this. And it’s called Fab Fest and it’s like a, I think it’s one full day and two nights. Am I correct in that? And you have tribute bands there. You have also local and regional artists that are playing covers of the Beatles. Do you have a competition with that as well?
We do. We have a Beatles cover song contest, you know.
And do you still have the Beatles yoga? ‘Cause that’s something I remember.
That’s right. That’s right. That’s something else you need with this. Tell us more. Well, you know, I grew up with the Beatles like so many people that’s my actually my earliest memory is seeing them on the Ed Sullivan show and, you know, as a as a teenager, I was just so into playing all their songs. So, when we did these music parties, Beatles music was always part of it. It was a little over 20 years ago we decided to make one of the music parties a Beatles theme so it was all it was we called it then the Tosco Music Beatles Tribute. Same format as what we discussed already with all the different genres doing one song, but it was always a Beatles song. And then of course the sing -alongs. So you would not only hear bands doing songs the way you’ve always heard them by the Beatles, but you would hear a bluegrass group doing their version or a jazz trio doing their version or an acapella group. So really cool different takes on Beatles songs as well as the faithful versions.
They were such amazing songwriters.
And it for years has been our most popular show by far. So in 2019, we decided to expand it into a weekend festival that we call FabFest. And what we do is we keep the Tosco Music Beatles Tribute, which happens on Friday night, October 4th, this year. And then on Saturday night, also at the Knight theater, we bring in a Beatles tribute band. We’ve had the Fab Four Brit Beat. This year we’re bringing in a Paul McCartney tribute called Live and Let Die. The nation’s number one Paul McCartney tribute band. So that’ll be cool on Saturday night, October 5th. Now during the day on Saturday, we will have a full day of everything Beatles at the par center at central Mott Community College. It starts off at 10 in the morning with Beatles Yoga. Now we have some of this outside and some inside the center. It’s a beautiful new facility right in the heart of Uptown Charlotte. The Parr Center is. We’ll have multiple stages. So we’ll have a Beatles open mic. We have a Beatles cover song contest and then we will have Beatles bands playing as well. And then we also will have Bingo and trivia and we also have authors who have written books on the Beatles doing presentations. We have a huge Beatles art contest. Last year we had over 60 pieces of art and paintings and ceramics all inspired by the music of the Beatles It is and highly professional artists. It’s a juried competition. We gave out over three thousand dollars in cash prizes for that as well. And then of course we have the marketplace with the vendors and the memorabilia. And so it’s just joyful, you know, all these Beatles fans and it’s so wonderful to see, you know, all ages because you’ve got the boomers that like me that grew up with the Beatles and you’ve got their kids and their grandkids. We even have the family fun room arts and crafts around Yellow Submarine and Octopuses Garden, you know, for the kids songs and games for them. So it’s just a wonderful weekend. And like you said, this is something that is now bringing in folks from other states as well to Charlotte. So it’s growing every year and it’s really exciting.
And they’re not a ton of Beatles festivals out there.
No.
And it was such an important group to culture, to songwriting, to the arts. They had, you know, a few different looks, but they were such identifiable looks. You look at them, you know, in the early stages compared to, you know, towards the end of their career. And they were just such identifiable icons and influenced many. Not only in fashion, but then their songwriting. This is the lesson that I try to tell younger artists now that are songwriting. In the younger generations, a lot of times they know a few things. They’ll know video games, they know a wide variety of songs. To get out there and experience so many different cultures is key and read so many different books and not just get stuck, you know, if you think social media and not just get stuck there, but have all these influences as an artist, it brings so much to the table. And they were perfect examples of that. You know, there would be things that would be inspired by, you know, a Middle Eastern country or would be inspired by something they’ve seen in Europe or something was coming to America and they all contributed to the songs that they played. So it was their songwriting, but they would add, you know, musical instruments that you weren’t used to hearing and different types of sound added such a depth to it. And it was one of the things that made them legendary. And there’s so many lessons that artists can learn just by watching the Beatles. And you see how they’ve impacted people around the country. So when you have a festival that’s a tribute to that, it doesn’t matter the age. It’s such a thing—
Culturally.
Oh, it impacts and so they want to come to town just for that because somebody’s paying tribute that they know It will be fun and they know it will be big.
There is a festival in New York and there’s one in Chicago and one in Indiana But we’re the only Beatles festival in the Southeast.
It’s a good territory.
Yeah, it’s something very special. It’s growing and we’re real excited about it So first week in in in October here.
So you moved it from the summer to the fall.
Yeah, because like I said, some of it is outside and we were doing it in July and it’s just it was just too darn hot. So we were moving it to the fall. Also, we had people say, look, I’m on vacation. I’m gone in July, you know, so we figured we would be able to make it easier for people to attend if it’s in the fall.
And it’s also a good time for me. So I hope to finally be there this year. Yeah, so thank you so much for coming and sitting down with us. Is there anything else that you would like to say to our listeners, maybe artists or music fans listening?
Well, I just want to thank you and and say to the folks listening that you know, like I said earlier, this has been a grassroots thing mostly word -of -mouth over many years. That’s how it’s grown and when people get excited about something, they share it with someone else. That’s what helps support the music and the artists. And I’m just grateful for that, to you and to the community.
Well, as a community of musicians I think that we’re absolutely grateful for the things that you’ve done, ’cause you’ve opened many platforms. So thanks for being here with us. And thanks for tuning in to Local Music Somewhere here at rbeatz.com and our focus on Charlotte, North Carolina with, again, our special guest, John Tosco. Go check out his website and find out what you can about the Tosco Music Party, about contributing to what he does, about the open mics, and especially Fab Fest coming up this year in October. Thank you. See you next time.