Del & Kyyah on #rBeatzSessions | Featuring MOOZiQ Records & anthem Bottles Up!

While Del was getting up close and personal with global superstars like JLo and Gloria Estefan, he was also busy collaborating and creating his own music. In 2005, he charted #52 on Billboard as a solo artist. Beyond the glitzy world of pop, Del was also involved with the world of commercial music over many years. He was part of a successful jingle house back in the ’90s, making catchy shorts for huge companies like Pepsi, Chevy, and Budweiser. Over this period, Del and his team won five ADDY Awards.

Introducing Del

Over the years, Del has been recognized for his out-of-the-box thinking and effective problem-solving skills. The world of commercial music is far from simple, with the condensed nature of the format demanding musical vision and creativity. Whether writing radio hits or crafting memorable ads, Del knows how to captivate the hearts and minds of listeners through music. Having one foot in popular music and one in the commercial world for many years, MOOZiQ was the obvious next step for this talented producer.

What is MOOZIQ?

Del and Kyyah Nykoll are the co-founders of MOOZiQ Records, which is based in West Palm Beach, Florida. With many years in the world of pop and advertising, they have seen first-hand how music can change minds and influence consumer behavior. MOOZiQ is a music production company focused on creating custom songs for brands — sounds that feel personal and help to build culture. Music is the secret ingredient in most successful marketing campaigns, but it’s not always given the respect it deserves.

While there are many ways to build brand recognition, music is often the most effective. With short-form online media and social marketing fueling consumption habits, the world is ready for a new era of sonic branding. If brands want people to sit up and pay attention in this brave new world, they need relatable music content to present their story to the world. More than any other marketing element, music is capable of letting people in and leaving a mark.

MOOZiQ will build sonic branding by creating motifs, themes, and jingles that make an impact. Instead of licensing famous songs — an expensive and complicated exercise — the company will help brands create a new and inclusive musical culture. All too often, modern companies treat music as an afterthought. From a consumer’s perspective, however, it’s anything but. Even the shortest musical phrases have the potential to make an impact, creating an immediate impression and leaving a lasting memory for years to come.

According to Nykoll, music is often treated as the “cherry on top instead of the foundation.” MOOZiQ was built to flip this script on its head, making custom music first so the company can build a campaign around the most memorable element. Del and Kyyah understand the “hit song element” more than other commercial music companies, and they always give it maximum respect.

How MOOZiQ works

The MOOZiQ vision is simple at heart: “You don’t always remember commercials, but you never forget songs.” With this foundation, they want to help brands stand out from the crowd. Many marketing campaigns feature generic royalty-free music or overused mainstream tracks. The first approach is bland and uninspiring, and the latter is expensive and impersonal. MOOZiQ wants to create a lasting association with brands, small and large, by allowing them to invest in exclusive musical content.

The message MOOZiQ gives brands is straightforward — imagine having your very own anthem so people remember your brand instead of the famous singer who made it years ago. Attention is the currency of the modern age, with successful brands able to capture awareness and stay front-of-mind when it counts.

All music created by MOOZiQ is tailored to the campaign and brand. Customization options are limitless, and feedback is integral to the process. Del, Nykoll, and the team write jingles and songs from scratch based on the exact needs of the client. It’s also possible to use existing music from their diverse catalog, which includes practically every genre you can imagine. If something is almost a perfect fit, it can be altered to meet the brief. Whether clients need a faster bpm, a different key, or a new genre entirely, MOOZiQ is dedicated to the brand and its vision.

The licensing process is simple at MOOZiQ, with everything designed around the needs of the client. Instead of negotiating song rights and dealing with difficult customizations, the brand always comes first. This eliminates the complex back-and-forth normally associated with music licensing, which often involves multiple publishers and labels. Instead, brands hold 100% of the rights for every piece they commission.

Companies have the option to work directly with the MOOZiQ team to make changes. There are unlimited edits available, so brands always walk away with exactly what they want. This makes the service a truly bespoke experience, and the end results are undeniable. Stems are included upon request as an added bonus, and the team is always available to offer advice and answer questions.

If you’d like to learn more about this fantastic new service, please reach out to Del, Kyyah, or the MOOZiQ team.