Robert Krumbine on Charlotte SHOUT!, Building Charlotte’s Cultural Identity & Creating Experiences That Matter
On this episode of Local Music Somewhere, Terry Hudson sits down with Robert Krumbine, Chief Creative Officer and Senior Vice President of Events for Charlotte Center City Partners.
With more than four decades of experience producing world-class events, Robert has helped shape some of Charlotte’s most beloved public experiences, including Charlotte SHOUT!, the Novant Health Thanksgiving Parade, First Night Charlotte, Red White & Boom, Speed Street, and countless large-scale productions seen by millions.
In this conversation, Robert shares how Charlotte evolved from a banking city into a growing cultural destination, why events matter to economic development, and what it takes to create experiences that leave a lasting impact on communities. He also discusses leadership, creativity, collaboration, and how independent artists can become part of a city’s cultural fabric.
Whether you’re a creative professional, entrepreneur, community leader, artist, or simply passionate about Charlotte’s future, this episode offers valuable insight into the power of culture, events, and community-building.
The Business Impact of Arts, Music & Community Events
Robert Krumbine
Robert Krumbine, CSEP, is an award-winning event producer and creative executive with more than 40 years of experience designing and producing world-class experiences. As Chief Creative Officer of Charlotte Center City Partners, he leads many of Charlotte’s most recognizable public events, including Charlotte SHOUT!, the Novant Health Thanksgiving Parade, First Night Charlotte, and Red White & Boom.
Throughout his distinguished career, Robert has produced events for President Ronald Reagan, created touring productions for Paramount Parks, managed operations for Star Trek: The Experience in Las Vegas, and directed events for Fortune 500 companies including ADP, American Express, IBM, and many others.
Widely respected for his creativity, leadership, and ability to bring communities together through shared experiences, Robert continues to play a major role in shaping Charlotte’s cultural identity and creative future.




