Carpetman
There are different directions artists can take with their music. They can embrace the theatrical, the aesthetic, building a look and a vibe into the very core of their music — think Prince, Elton John, Lady Gaga.
Or they can opt to let their music do the talking, removing the pageantry and ostentatiousness in favor of something a little more everyday. People like Buddy Holly, Bob Dylan, and Adele have lived extraordinary lives, but they have always maintained a semblance of the ordinary.
For Carpetman, however, it’s a little different. This is an artist who certainly leaves a visual impression from the very first moment you see him, with a unique attire that sets him apart from the crowd. But with his music, he’s doing something more understated, more understated, more restrained, more human. He’s building a sonic world for us — a world we can all lose ourselves in.
Carpetman’s Background
His background is something of a mystery, and the artist would prefer to keep it that way. In an age of celebrity obsession, and fans poring over every aspect of an artist’s life, Carpetman wants to inspire profound connections with this work. And so his identity remains a secret.
It’s no surprise that the few details he has shared about his life all revolve around music. He has said that he has been passionate about music since his earliest years. And — though the Carpetman project only began in the middle of 2023 — it was during his childhood that he first began to develop his trademark style.
As well as the sonic beauty, there are distinct visual elements to Carpetman’s work. The patterned carpet that he uses to disguise his face represents the tradition and culture of his Ukrainian homeland. It enables the musician to take center stage during his remarkable video and live performances, without giving anything away.
Witnessing Carpetman’s performances, it’s clear that dancing and movement are such big parts of his music. Accompanying the remarkable beauty of his vocals are poses and contortions that become part of the artistry itself. You can listen and appreciate the music without the visuals, but the artist seems intent on creating multimedia works that transcend traditional musical forms.
Music
So what are these musical forms exactly? Well, Carpetman is certainly tuned in to a long and rich musical history. His work is largely produced in the English language and takes up the mantle of the blues and soul musicians who have gone before him. His vocals are truly something to behold and manage to conjure up images of gospel choirs and delta bluesmen almost simultaneously.
Blues and soul, as modes of musical expression, have taken elements of age-old African and Caribbean music and turned these elements into something that is unmistakably American. Carpetman has certainly taken these influences on board while staying true to his own musical heritage.
He’s also teased some of his influences. Icelandic blues rock band Kaleo, California hip-hop and chillwave outfit Hippie Sabotage, and British electro-house artist Elderbrook have all provided inspiration for Carpetman, as has the Italian composer Ludovico Einaudi, famous for his film and television soundtracks, as well as his standalone compositions.
On Tour
To really get to the heart of what Carpetman is all about, you need to witness him in the full flow of live performance. You’ll be able to do just that when he visits the United States this spring, joining the lineup of the famous South by Southwest festival in Austin, Texas.
South by Southwest is always an incredible event, but with Carpetman on the roster, the 2025 festival promises to be something truly special.
To book Carpetman at your own venue or event, reach out to his team at carpetman@teamwass.com.
Track Reviews
It’s time we delve a little deeper into some of his work.
#1
The glitchy synths and processed beats take a backseat on "Make It Lower," as the organic beauty of acoustic guitar and an irresistible lilting rhythm let the track breathe. This is soul for the 21st century, done exactly in the way it should be done.
#2
The listener is told a tale of the suffering, the struggle, and the confusion of love. It's a universal theme, but one with a positive take. He embraces this struggle — "Day after day you make me turn a blind eye to life," he sings, "but anyway…I love it." It's this kind of thematic dynamism that really elevates that track above many of the contemporaries.
#3
More delicate acoustic guitar work and gorgeous harmonies lead us into the song, which takes us on a journey into the human psyche. Carpetman is exploring serious depth with this one, but he implores us all not to get too deep ourselves. "This song was written by the demons in my head," he says about "What Does It Mean to You," "and no wonder since I finished it on Halloween."
"Don't take it too seriously," he adds, "but try to think less and feel more."
#4
Teaming up with Theo Remme, Carpetman delivers a sun-drenched slice of Balearic electro house. Of course, it's complete with soulful vocals and blues-influenced sonic styles.
#5
Maybe so, but tracks like "You Will Never Know It" offer tantalizing glimpses into what that essence is all about. With a sparse, clean guitar and a lulling beat, he draws us into his world — a world in which his unique vocals find the space to truly come into their own. "Trust me, girl, I don't have anything you're looking for," he sings, "so don't try to hold me when I'm moving slowly."
The irony is, Carpetman might just have everything we're looking for.