Thomas Athey of Mesa | Guiding You Through The Music Industry Fog

MESA Wallet Co Founder Thomas Athey Local Music Somewhere rBeatz.com live Interview 122024

Mesa Wallet helpful tool for all musicians | Thomas Athey tells us how

MESA - Growing the value of creativity.

Thomas Athey is the co-founder of MESA, a rights management tool leveraging blockchain technology to help musicians streamline workflows, protect intellectual property, and enhance monetization. In this conversation with host Terry Hudson, Thomas discusses the challenges independent artists face today. He highlights how MESA addresses these issues by organizing files and collaborators, generating contracts, and automating registrations.

All-in-one platform for music creators to manage, protect, & monetize

Indie artists face numerous challenges in the music industry, including issues with contracts, intellectual property, and payment transparency. The importance of understanding contracts and song ownership is highlighted, with examples like Mariah Carey’s Christmas song illustrating potential financial success. The Music Licensing Collective aims to support independent artists in receiving accurate payments, while future platforms will help manage contracts and registrations, empowering artists to control their earnings.

How does Mesa Wallet assist musicians?

Mesa Wallet streamlines copyright and royalty management for musicians.  It offers a user-friendly platform to manage ownership splits and contracts, reducing administrative burdens and allowing artists to concentrate on their music.  A built-in contract builder further simplifies the process.

What administrative tasks are streamlined?

Mesa Wallet streamlines copyright and royalty management for artists. The platform, launching in early 2025, will further centralize project organization, collaborator management, and contract storage.

The contract builder simplifies contract creation for artists, removing the need for costly legal assistance or potentially flawed templates.  It offers centralized project file storage and collaborator information management, improving teamwork and organization. This tool aims to streamline the contracting process, enabling artists to concentrate on their creative work.

Mesa Wallet centralizes project files by enabling artists to upload their work directly onto the platform.  This eliminates the need to store files across multiple platforms such as iMessage or email, facilitating collaboration and organization in one accessible location.  The platform streamlines the workflow by consolidating all project-related files in a single, centralized space.

What is the role of blockchain technology?

Blockchain technology, as shown in the video, offers a transparent and accurate system for tracking music industry data.  This decentralized ledger reduces the need for intermediaries, leading to fairer artist payments and improved copyright management.  The technology aims to empower artists, especially in Latin America, by simplifying monetization and data accuracy.

How does blockchain improve data accuracy?

Blockchain technology enhances data accuracy by using a decentralized ledger system.  Multiple computers simultaneously record and verify data, making it nearly impossible to alter information without detection. This shared, transparent system ensures everyone has access to the same accurate data, improving overall data integrity.

What mechanisms prevent false transactions?

Blockchain technology employs built-in mechanisms to guarantee data consistency across all participating computers.  This prevents fraudulent transaction reporting by ensuring everyone has the same transaction information.  The system’s design maintains data accuracy and transparency.

What is the Music Licensing Collective (MLC)?

The Music Licensing Collective, formed around 2018, simplifies royalty payments for musicians, especially those impacted by streaming services.  It tackles issues like incorrect metadata and ensures artists receive their rightful payments.  Government intervention led to its creation to solve problems within the music industry’s payment systems.

What problems does the MLC help resolve?

The Music Licensing Collective tackles the intricate issue of royalty payments for artists, especially those stemming from music streaming.  It aids in the accurate distribution of royalties and helps artists claim what’s rightfully theirs, resolving problems like inaccurate metadata and the resulting unclear royalty payments.  This ultimately aims to increase transparency and efficiency in the process.

How can NFTs benefit music artists?

NFTs offer a way for music artists to regain control over their work and earn more money.  By providing digital authenticity, NFTs combat the devaluation of music in the digital age, enabling artists to connect directly with fans and receive fairer compensation for their creations. This allows for new revenue streams beyond the limitations of current streaming services.

How are NFTs creating digital authenticity?

NFTs establish digital scarcity in the realm of readily available digital content.  This scarcity allows artists to connect more effectively with their fanbase and generate income from their creations.  Consequently, NFTs offer a solution to the undercompensation of artists in the digital music industry.

How do NFTs impact artist compensation?

NFTs offer a potential solution to the problem of low artist compensation in the music industry.  They allow artists to directly monetize their work and connect with fans, potentially ensuring fair payment for all rights holders.  This contrasts with the current system where streaming services often pay artists very little despite high consumer costs.

What are the benefits of NFTs for fans?

NFTs offer fans exclusive content and deeper engagement with their favorite artists.  This could potentially enhance the overall fan experience and provide opportunities for fans to actively participate in an artist’s success.  Owning an NFT could also be viewed as an investment in an artist’s future.

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